2019. 11. 06(Wed) - 08(Fri),
Seoul Dongdaemun Design Plaza(DDP)

Content Marketing
Asia Forum
2019

Build Your Audience
days
hours
minutes
seconds

In this age of digital revolution, our environment and the way we communicate have changed completely. One of the fundamental changes is the shift of focus from traditional consumers or customers to audiences. Content marketing approaches are getting attention as the most effective driver to the audience. The Content Marketing Asia Forum (CMAF) is being held for the second year in 2019. It is organized by the world's largest content marketing group, Content Marketing Institute (CMI) and STONE, a leading brand consulting group in Korea. It will be an excellent opportunity to share knowledge and network for global business leaders seeking to grow within this new marketing paradigm in today’s disruptive business environment.

Who will attend

Global leaders and experts in marketing and new businesses who are seeking growth through new innovative and strategic approaches.

1. CEO, CMO, COO, CFO of product/service marketing companies
2. Executives, content planners, and creators of marketing, digital marketing, PR / Communications and SNS marketing companies.
3. Executives and managers of media, publishing, entertainment, and gaming companies.
4. CEO, executives, managers, creators of content development companies
5. CEO, executives, and managers of AI, Big Data Analytics, Research companies. 

  

What to expect

The main theme of CMAF2019 is "Build Your Audience”. Building a strong audience base has been the subject of attention in many industries. In addition, they share the latest knowledge, insights, and practices of content marketing.

1. How to define and understand “audience,” the core asset in the digital communications era
2.How to create a content strategy for your audience journey
3.How to create compelling original content that will appeal to the audience
4.What digital technologies to use to drive your content marketing strategy
5.How loyal audience drives business growth
6.How to monetize your audience through subscription
7.How existing marketing organizations can build a strong content marketing team. 

Build
Your Audience

Loyal Audience &
Content Creation

Understanding our audience and building a loyal audience base has become the key to business success and growth. We are seeking to define the vision of future business through a paradigm shift which changes the focus from consumers to our audience and appropriately applying this to content. 
Content Marketing Strategy & Marketing Technology
Gain insights on the technologies that help us understand the audience and impress them. Industry experts share their strategies of integrating many different content marketing technologies into one consolidated business solution. 

Timetable

The schedule may be subject to change under certain circumstances.

November 6, Wednesday

Time Title Speakers
09:00 - 09:30 Registration -
09:30 - 12:30 Master Class : How to Build Content Marketing Strategy Robert Rose / Content Marketing Institute
12:30 - 13:30 Lunch -
13:30 - 16:30 Workshop : Why Your Brand Needs Content and How to Build the Right Team Diane di Constanzo / Meredith Corporation

November 7, Thursday

* Click on TRACK 01 and TRACK 02 to check the timetable of each track

  • track 01
  • track 02

Lounge : Content Strategy & Marketing Technology

Time Title Speakers
09:00 - 09:30 Registration -
09:30 - 10:00 We Are All Building Audiences Robert Rose / Content Marketing Institute
10:00 - 10:50 Marvel Evolves Into a Lifestyle Brand JooHyun Sohn / The Walt Disney
10:50 - 11:10 Coffee Break & Networking -
11:10 - 12:00 Media Commerce, the Bridge Between Marketing and Retail HyunSoo Kim / 29cm
12:00 - 13:00 Lunch -
13:00 - 13:50 How To Build A B2B Audience Using Content Joe Escobedo / Linkedin
13:50 - 14:40 How the Merge of Content and Mar-Tech Affects Consumer’s Buying Experience JaeGyoon Oh / SalesForce
14:40 - 15:30 Micro-Influencer's Strategy to Build Loyal Audience TaeSoon Shin / Butterflyinvest
15:30 - 15:40 Coffee Break & Networking -
15:40 - 16:30 E-mail Newsletters in the Subscription Era Hoyeol Im / Stibee
16:30 - 17:20 Brain-inspired content marketing with Artificial Intelligence JaeSeung Jeong / KAIST
17:20 - 18:00 Round Table SungChun Lee / KT
18:00 - 19:30 STONE's VIP Networking Party -

Round : Loyal Audience & Content Creation

Time Title Speakers
09:00 - 09:30 Registration -
12:00 - 13:00 Lunch -
13:50 - 14:40 5 Things You Need to Consider for Content Marketing MinYoung Kim
14:40 - 15:30 Content Planning That Builds Your Audience and Brings Business Success SeungHwan Jeon / Thebookman
15:30 - 15:40 Coffee Break -
15:40 - 16:30 How AirBnB Makes Content by Driving Community Engagement HaBin Son / Airbnb

November 8, Friday

* Click on TRACK 01 and TRACK 02 to check the timetable of each track

  • track 01
  • track 02

Lounge : Content Strategy & Marketing Technology

Time Title Speakers
09:00 - 09:30 Registration -
09:30 - 10:00 The Key Elements to Engage Your Loyal Audience with Content
JaeBoong Choi / Sungkyunkwan University
10:00 - 10:50 Ushering in the era of intergrated marketing: How (and why) content teams can drive organisational transformation John H. Lee / NewsCred
10:50 - 11:10 Coffee Break & Networking -
11:10 - 12:00 What Does a Content Marketing Brand Have to Show the World? Jungeun Chang / kakao Bank
12:00 - 13:00 Lunch -
13:00 - 13:50 Be authentic : Creating Content That Serves Both Your Brand and Its Consumers Diane di costanzo / Meredith Corporation
13:50 - 14:40 Does Branded Content Really Work? HyeJung Kim / Yanolja
14:40 - 15:30 Content Becomes the Main Driver for Brands TaeHyuk Choi / chFeed
15:30 - 15:40 Coffee Break & Networking -
15:40 - 16:30 Make Data-Based Decisions JinHyoung Lee / Data Marketing Korea
16:30 - 17:00 Content Marketing as a Business Strategy Simon Park / STONE
17:00 - 17:40 CMAF 2019 Wrap-up YoungShin Jo / SK Broadband

Round : Loyal Audience & Content Creation

Time Title Speakers
09:00 - 09:30 Registration -
12:00 - 13:00 Lunch -
13:50 - 14:40 Buiding a Loyal Fan Base with E-mail Newsletters Soyoun Kim / Newneek
14:40 - 15:30 The Era of Subscription and Brand Journalism SungKil Lee / Innocean Worldwide
15:40 - 16:30 Character Creation Strategy: Using Characters to Speak to the Hearts of People HaNa Kim / Between

Program

November 6, Wednesday

Master Class & Workshop

Robert Rose, CMI’s Content Marketing Strategist and globally well-known content marketing consultant will guide you through a hands-on master class for building a loyal audience and community. Diane di Constanzo, an expert in native advertising and branded content, will conduct a workshop on the content creation and organization.
#content_marketing_strategy #content_marketing_framework #storytelling #ROI #contentmarketingmeasurement #content_marketing_team_building #audience_journey #content_program_model

Speakers

How to Build Content Marketing Strategy
Master Class
Why Your Brand Needs Content and How to Build the Right Team
Workshop

November 7, Thursday

Build your Audience_ a New Paradigm for Business Growth

We will share new marketing transformation strategies and practices that build audiences and convert them to customers and loyal audiences.
#loyal_audience #subscription_model_service #audience_journey #data_marketing #digital_subscription_model #audience_analysis #subscription_model_business

Speakers

We Are All Building Audiences
Content Marketing Strategy
Marvel Evolves Into a Lifestyle Brand
Content Marketing Strategy
How To Build A B2B Audience Using Content
Content Marketing Strategy
Brain-inspired content marketing with Artificial Intelligence
Content Creation
Media Commerce, the Bridge Between Marketing and Retail
Content Marketing Strategy
How the Merge of Content and Mar-Tech Affects Consumer’s Buying Experience
Content Technology
How AirBnB Makes Content by Driving Community Engagement
Loyal Audience
E-mail Newsletters in the Subscription Era
Content Technology
Content Planning That Builds Your Audience and Brings Business Success
Loyal Audience
5 Things You Need to Consider for Content Marketing
Content Marketing Strategy
Micro-Influencer's Strategy to Build Loyal Audience
Loyal Audience
SungChun Lee / KT
Moderator

November 8, Friday

Content Marketing Strategy for Business Transformation

Experience the know-how of B2B, B2C, and world-class media companies in various industries through their content marketing frameworks and methodologies.
#content_marketing_strategy #content_creation #content_marketing_setting #newsletter #service_design #content_distribution #growth_hacking

Speakers

Be Authentic: Creating Content That Serves Both Your Brand and Its Consumers
Content Marketing Strategy
Userhign in the era of intergrated marketing: How(and Why) content teams can drive organizational transformation
Content Technology
The Key Elements to Engage Your Loyal Audience with Content
Loyal Audience
What Does a Content Marketing Brand Have to Show the World?
Content Marketing Strategy
Make Data-Based Decisions
Content Technology
Does Branded Content Really Work?
Content Creation
Content Becomes the Main Driver for Brands
Content Creation
Buiding a Loyal FanBase with E-mail Newsletters
Content Creation
Character Creation Strategy: Using Characters to Speak to the Hearts of People
Content Creation
The Era of Subscription and Brand Journalism
Content Creation
Content Marketing as a Business Strategy
Content Marketing Strategy
YoungShin Jo / SK Broadband
Moderator

Tickets

You can participate in the CMAF by purchasing the tickets of CMAF2019 which will be held from Nov. 6. 2019 to Nov. 8. 2019 at DDP, Seoul Korea. *Remark: Tickets are limited and can be sold out early. Double Click to Edit

- Early Bird Sales: 2019. 09. 16 ~ 09. 30
- Online Purchase in advance 2019. 10. 01 ~ 11. 05
- Purchase At Site 2019. 11. 06 ~ 11. 08

Please note that tickets may sell out early due to limited seatings. We advise you to book in advance.
11. 6 - 8
Online-Advance 980,000(KRW)

Purchase at Site 1,080,000
11.6
Online-Advance 250,000(KRW)

Purchase at Site 300,000
11. 7 - 8
Online-Advance 690,000(KRW)

Purchase at Site 790,000
11. 6
Online-Advance 250,000(KRW)

Purchase at Site 300,000
11. 7
Online-Advance 380,000(KRW)

Purchase at Site 430,000
11. 6
Online-Advance 420,000(KRW)

Purchase at Site 500,000
11. 8
Online-Advance 380,000(KRW)

Purchase at Site 430,000

Venue

DDP (동대문디자인플라자) 살림터 2층
서울특별시 중구 을지로 261 / 을지로 7가 2-1

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CM 아시아 포럼은 CMI (Content Marketing Institute)스톤 브랜드 커뮤니케이션즈가 주관하고 서울시가 후원하는 포럼입니다.