2018
Content
marketing
asia forum

Content Leads the Business.
The ways of communication have diversified as media and technologies have advanced. The importance of content strategy in all areas of business including industrial, private, and non-profit organizations is greater than ever. Acquiring supportive loyal audience by effectively communicating content that carries the essence of the business and forming a brand loyal community through continuous communication is the key.

In , we will cover four themes with business marketing experts as well as experts from other sectors to share ‘Content Marketing’ strategies applicable to the new business environment.

Under the main topic, ‘Content Marketing, the Game Changer of Business’, renowned experts in the industry will come together and see what is going on in the content business and seek the chance to cooperate and grow in the future together around the following four themes of the forum: 1. Technology and Content Marketing, 2. Content Strategy, 3. Loyal Audience, and 4. Going Global. 
days
hours
minutes
seconds

Theme

Technology & Content Marketing
The influence of original content will only become greater as technology evolves over time. Through accumulated knowledge and data on content marketing, we will look into the changes in business caused by content marketing and confirm the vision of content marketing business in Asia.
Content Strategy
How can a brand develop originality and differentiate its content? Communicating original content is a problem that every brand must solve. Let’s find some clue to this by listening to what some companies have to say about it. From the strategy of a company that has built a strong relationship with its audience through different characters and from brands that built their own spaces and platforms on and offline, you can receive insights into how you can communicate your original contents.
Loyal Audience
In the content business environment from now on, winning audience comes takes priority over creating customers. Media companies and brands at the front line of customer communication that understand their audiences and speak their audience’s language will talk about their loyal audience building strategy.
Going Global
Going global is no longer a simple search for a company’s direction. It has become a vital expansion model for companies that wish to take their business to the next level. Content marketing makes this global expansion a lot easier. CEOs and other representatives of the companies that created a new profit model by localizing content or targeting a specific audience in the global market will talk about their strategies.

Program

06.27 / 1PM - 5PM / SPECIAL DAY 

Content Marketing Master Class

Content Marketing Master Class led by Robert Rose, Chief Strategist of the leading global content marketing education organization, CMI.
Robert Rose
Chief Strategist, CMI
06.28 / 9AM - 5PM / DAY 1

The Game-Changing Content Marketing Strategy

Technology & Content Marketing

The changes in marketing brought by technological evolution – Why are we focusing on content marketing today?
Jaeboong Choi
Professor, Sungkyunkwan University
Sungchoon Lee
Director, KT Economic Management Research Institute
Robert Rose
Chief Strategist, CMI
Jaesung Jung
Professor, KAIST
Youngshin Jo
Doctor, SK Research Institute for SUPEX Management

Content Strategy

How to create and connect the core elements – DNA, story, and communication roadmap – of content strategy.
Jinsae Oh
Director, CJ E&M
Yoonah Choi
Director, Nexon Computer Museum
Sungjo Park
CEO, Glance TV
Changsin Park
COO, CarrieSoft
Sungwoo Choi
Founder, Artspace Boan 1942

Special Global Session

Story, content, platform, and communication are already the core factors in the global business scene.
Shen Chen
CEO, Panda iMedia
06.29 / 9AM - 5PM / DAY 2

How to Expand Business Through Hands-On Content Marketing

Content Strategy

How to create and connect the core elements – DNA, story, and communication roadmap – of content strategy.
Robert Rose
Chief Strategist, CMI
Kisup Lee
Founder, ThanksBooks
Bongjin Kim
CEO, Woowa Bros. (BaeMin)

Loyal Audience

How to build a loyal audience – the basis of your revenue model – in connection with the brand.
James Chambers
Bureau Chief, Monocle
Kyungmin Jeon
Deputy Director, JoongAng Ilbo
Hyejoon Kim
CEO, Kimhyejoon Company
Wonjae Lee
Professor, Sangmyung University
Daeseok Ha
Reporter, SBS Subusu News

Going Global

In the global market where boundless communications are possible, can content marketing business be the growth engine of the future?
Ilho Kim
CEO, Ocon (Pororo)
Jihwan Sung
CEO, 72 Seconds TV
Sunghee Lim
Doctor, iRiver (Prev. SM Mobile Communications)
Sangmin Sim
Professor, Sungshin Women's University

Tickets

Due to limited seating availability, we recommend advanced registration for secured admission.
06.27 AND 06.28 AND 06.29
On-Site 1,040,000 KRW
Pre-Registration 940,000 KRW
06.27
250,000 KRW
06.28 AND 06.29
On-Site 790,000 KRW
Pre-Registration 690,000 KRW
06.28 OR 06.29
On-Site 430,000 KRW
Pre-Registration 380,000 KRW

Event
Information
Official Document Form

Venue

DDP (Dongdaemun Design Plaza)
281 Eulji-ro, Euljiro 7(chil)-ga, Jung-gu, Seoul 

FAQ

Can I purchase the ticket on site?
Yes, you can purchase the ticket on site. However, pre-registration is advised as tickets may be sold out during registration period. If you have any difficulties regarding payment, please contact our office.
I want to make a bulk purchase. Are there any discounts or free ticket offer for large quantity purchases?
For bulk purchases of five tickets or more, please contact our office and leave us your contact information.
start@cmasiaforum.com
+82 2 515 3095  
If I purchased a ticket but can no longer attend, can I transfer the ticket to a colleague?
Yes, it is possible. Please send us the information (name, company, department, title, phone number, e-mail address) of the person who purchased the ticket and the person who will attend. Please bring a source of identification such as your business card for confirmation on site.
What is your refund policy? (The process is the same for all payment methods).
We can refund you through Naver Pay according to the policy shown below. If you want to get a refund for bulk purchase, please contact our office.
11+ Days Before the Forum
100%
10 Days Before the Forum
70%
7 ~ 9 Days Before the Forum
50%
1 ~ 6 Days Before the Forum
20%
Non-Refundable on the Day of Forum
0%
start@cmasiaforum.com
+82 2 515 3095  
Is there an official document that I can use as proof of attendance?
Official Document Form
Yes, the official document is available for download on the official website of CM Asia Forum. If you need to stamp an official seal, please send us an email.
start@cmasiaforum.com
+82 2 515 3095  
Is it possible to get a tax invoice for the purchase?
If you need a tax invoice for bulk purchase, please contact us at our office and we will issue the tax invoice.

*Please note that we do not issue a tax invoice for purchases made with credit cards in accordance with the Value-Added Tax Act.
start@cmasiaforum.com
+82 2 515 3095  
Can you arrange a VIP seat for the executives of my company?
Please leave us your contact information, and we will get back to you.
start@cmasiaforum.com
+82 2 515 3095  
Are the materials or videos of the lectures available for view or download?
We are planning to let the participants view the materials for a certain period. Some materials may not be available if the speaker does not agree to post their material.
How are June 28th and 29th different?
The topic of the CM Asia Forum will be divided into sub-themes. Different sub-themes will be covered on Day 1 and Day 2, so we advise you to take the opportunity to attend the forum on both days. For those who are looking to participate for just one day, note that on 6/28 we will focus on media, technology, and strategy of content marketing, and on 6/29 will look closely into content integration strategy, creative content, building loyal brand community, and communication.
Is parking space available?
For those who attend the forum before 1p.m. We will provide you with parking vouchers that cover the cost of parking for up to 4 hours. The parking fees for parking hours longer than that will be charged to you. Traffic congestion is expected, so we recommend using public transportation.
Is lunch provided?
Yes, lunch will be provided at the café on the venue, and coffee and snacks will be provided during break time.
Where should I contact for other inquiries?
Please contact us via e-mail or phone and we will answer your questions.
start@cmasiaforum.com
+82 2 515 3095  




CM Asia Forum is organized by CMI (Content Marketing Institute) and Stone Brand Communications and sponsored by Seoul Metropolitan Government.